niedziela, 28 lutego 2016

Notes on crowdfunding


It is second time We are trying to obtain a founding for our Jaaz Portal project and I want to share with You my observations on this type of fund rising, as well draw prospect on our future.

Maybe in old times, year or two in IT is an eternity, it was possible to come in crowd funding to something from nothing but after my experiences I hardly believe that this time is over.

We had created I think interesting project that having only 1500 customers will make a profit of 100 000 Euro in three years. A 1500 clients from over 26 millions Internet sites that will be developed in next four years, But we have a problem of raising even 1000$.

It is sad but after unsuccessful campaign in the UK we will probably score another failure this time in the United States. The main problem is a start. To gain a momentum and break a limits we need to have some contributions on the start.

Unfortunately the community we had build around our project is very small and it is impossible to find anyone that would put even 10$ in this project. We would need a full scale marketing campaign to achieve this and that costs a money we do not have.

It is true vicious circle. Without money on the beginning you will not end a campaign with success. This seems to be very true, as we experience this problem for second time.

What we will do then? Well, I am not giving up and are trying to promote this project among potential investors. As next step after Indiegogo campaign we had chosen British Seedrs.com. It is fund raising tool only for businesses.

The projects usually obtain hundreds  thousdands pounds of investment, as in their scheme you share percent of your profit with investors that can put anything from 10 pounds to 100 000. Like on the stock market they buy a share in profit and later receive their part of the profit. It is so good scheme that there is literally no project that would not score at least part of needed funding.

The problem is with getting on board. The project to be accepted in this scheme must be really professional. It does not need to be big – the amount we want rise is in lower borders – but must be really professional and need to have really professional video that we are lacking so much.

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